Why ‘sadvertising’ can work…but only if you do it right
If you saw the 2013 Super Bowl, then you probably remember the Budweiser Puppy Love commercial, the one where puppy and horse make such a deep emotional bond often saved for Gary Marhsall films. You...
View ArticleHow advertisers are taking a stand against ad fraud
While it seems most marketers and advertisers are only focused on the algorithm changes conducted by Google to their search engine in order to promote better content on the web, ad fraud isn’t a top...
View ArticleTop messaging apps market-by-market
WhatsApp is prevalent in South Africa. WeChat is widely popular in China. Snapchat’s biggest market is Ireland. A new report has determined the top three messaging apps – WhatsApp, WeChat and Snapchat...
View ArticleTop 100 B2B advertisers spending more than ever today
The top 100 U.S. B2B advertisers are spending on advertising at an unprecedented rate, according to an Ad Age Datacenter analysis. From 2013 to 2014, total spending went from $4.75 billion to $4.79...
View ArticleFacebook’s Conversion Lift can now compare ad effectiveness
Facebook’s ad-performance-tracking tool Conversion Lift now has a new set of features. A new feature allows advertisers to compare multiple ads and see which performs best. Facebook announced the new...
View ArticleGoogle launches new ad-targeting product Customer Match
Google announced in a blog post the unveiling of an online advertising product called Customer Match, that allows marketers to target ads to specific customers using their email addresses whenever they...
View ArticleStat: Facebook’s carousel ads 10x more effective than its regular ads
Carousel ads are 10 times more effective at getting people to click through compared to static sponsored posts on Facebook, according to a new report cited by Digiday. B2Bnn previously reported on new...
View ArticleReport: Facebook ads still a better investment than Google display ads
Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the...
View ArticleU.S. digital ad revenues reach whopping $27.5 billion in first half of 2015
Digital advertising revenues in the United States hit an astounding $27.5 billion in the first half of this year, according to a new report from a global non-profit organization that oversees the...
View ArticleWhy 2016 could see more mergers, acquisitions in ad industry
2016 could be the year we see a major increase in M&A activity within the advertising space, according to new data from mergers and acquisitions firm AdMedia Partners. More than half of the survey...
View ArticleOrganic Matters: Advertising for permission vs. awareness only
Paid media can generate two things: awareness and action (in this case, permission). Here’s an overview of when to focus paid on permission and when to focus on awareness. 1. There are a couple of...
View ArticleWeekly LOL: When a CMO places a big bet on the Super Bowl
If there’s any B2B ad attracting major attention this week, it’s Adobe’s “The Gambler” running before the big game takes over TVs across the world on Sunday night. The one-minute spot, which began...
View ArticleSocial media spend expected to climb, but its ROI is elusive
According to the recent The CMO Survey, social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share only reached 5.6 percent in 2009. But...
View ArticleSurvey: Only 27% Act as Employee Advocates on Social Media
Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research. The...
View ArticleSocial Media (Image Size) Cheat Sheet 2017
Whether you’re a business owner or a professional, making sure that your images on social media appear properly is important to making a strong impression with your prospects and customers. But with so...
View ArticleInside The Mind Of . . . Esther Willinger
Esther Willinger founded, and is director of Eden Advertising & Interactive, a progressive marketing agency, that includes a team of designers, web developers, programmers, writers, search engine...
View ArticleMcAfee TV ad shows how it can protect enterprise data ‘from device to cloud’
McAfee has unveiled its first B2B ad campaign in more than 15 years, including a TV commercial and other assets that aim to shift its perception as an antivirus software provider to a firm that...
View ArticleInside LinkedIn’s content marketing principles for connecting with B2B customers
It may be the world’s de facto social network for B2B professionals, but LinkedIn’s content marketing lead says the company has had to overcome all the same challenges as its customers in creating the...
View Article65% of B2B marketers will increase Instagram organic activity in 2019: Study
Facebook and LinkedIn may continue to reign as the top social channels for B2B firms, but a majority of 65 per cent are now also making use of photo-sharing service Instagram, according to a study...
View ArticleA guide to using Google Ads for B2B lead generation
With organic search traffic becoming increasingly difficult to count on due, in part, to the rise of zero-click search results, paid search ads are currently the best way that businesses can expect to...
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